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Every great product begins with a story -
One told with empathy and built for growth
Mide Oyekale is a product designer who turns brand stories into meaningful digital products. With empathy as my compass and storytelling as my craft, I help businesses build trust, loyalty, and measurable impact.
Read My Story
Download Resume
These aren’t just screens. They’re decisions.
Every project here started with a real problem , unclear flows, stalled growth, or users dropping off quietly.I worked closely with teams to turn complexity into clarity, and ideas into products people actually use.
Each case study walks through the thinking, trade-offs, and impact behind the final experience.
Explain AI
2025
ExplainAI is a product designed to solve a growing trust problem in AI: models make decisions, but humans don’t understand why.
Role
Product Designer
Problem
As AI adoption increases across sensitive domains, finance, healthcare, HR, teams need more than accuracy scores. They need clarity, confidence, and accountability.
Outcomes
I led the product design and strategy for ExplainMyAI, My work enabled faster model validation, reduced compliance effort by ~50%, and positioned ExplainMyAI as a trust-building, human-centered AI platform.
What changes as a result of Decision
Prioritizing intuitive design reduced friction, sped up validation, and increased trust in the Explain AI system.
Read Casestudy
Pulse
2025
Pulse is designed for creators and small businesses who struggle to track and interpret their performance data across platforms in a single, intuitive dashboard.
Role
Product Designer
Problem
Creators and small businesses struggle to track and interpret their performance data across platforms in a single, intuitive dashboard. Pulse solves that problem
Outcomes
My design simplify complex analytics into a clean, responsive interface, reducing time-to-insight by 40% and increasing user engagement by 25%
What changes as a result of Decision
As a result of the easy-to-navigate design, users can make data-driven decisions faster, boosting growth and content optimisation efficiency across their channels.
Read Casestudy
YOU4ME
2025
You4me is a dating app. It’s designed to match people who take dating seriously together. Users skip chats and send request to go on a date instead.
Role
Product Designer
Problem
Singles struggling to find meaningful connections face multiple pain points in modern dating apps: overwhelming choice paralysis from endless swiping, difficulty breaking the ice with authentic conversations, and filters that don't accurately match them with compatible nearby dates. Many users experience frustration when they can't find anyone who meets their preferences in their area, leading to app abandonment and dating fatigue.
Outcomes
You4Me addresses dating app fatigue through transparent filtering that shows real-time match availability and a compliment feature that makes authentic first interactions effortless.
What changes as a result of Decision
You4Me shifts dating from a frustrating guessing game to a transparent experience where users receive immediate feedback on match availability and clear guidance on next steps, eliminating wasted time and confusion. The compliment feature transforms awkward first interactions into confident, authentic conversations, creating a dating app that respects users' time and facilitates genuine connections through honesty and guided engagement.
Read Casestudy
Strata
2025
Strata is a modern team collaboration tool designed to help distributed teams streamline communication, organize projects, and maintain clarity without feeling overwhelmed.
Role
Product Designer
Problem
Teams struggle with fragmented tools for tasks, documents, and updates, leading to poor visibility, slower execution, and misaligned collaboration.
Outcomes
Designed a unified team collaboration dashboard that streamlined task tracking, document access, and activity visibility, improving team coordination and decision-making speed.
What changes as a result of Decision
By prioritizing clarity, hierarchy, and real-time context in the UI, teams can instantly understand what’s happening, what needs attention, and who’s responsible, reducing friction and cognitive load.
Read Casestudy
Words on the street
Building products is hard. Working with the right designer shouldn’t be.Here’s what founders and teams say about collaborating with me, the clarity, ownership, and results they experienced along the way.
Daniel Errdman
CEO, WMO
“For several years, Olumide Oyekale manages the website of the World Mediation Organization. Over all this time, I had the possibility to get to know her outstanding professional standards, her analytical skills, and her ability to adopt to new challenges.We are living in a constantly changing media epoch and Olumide Oyekale is perfectly equipped to master her client's needs. Her mindset is a hub of knowledge and expertise, and merges topics such as Website Development, UX Design, Strategic Risk and Security Evaluation....”
Ehiagwina Omoarebu
Founder/CEO Crunch Network
“It is with great enthusiasm that I recommend Olumide Oyekale for any position that requires outstanding UI/UX design skills. Throughout their tenure at Crunch Network, they have consistently exhibited not only remarkable technical acumen and a refined aesthetic sense but also a resilience that has proven invaluable to our team. She has a unique blend of creativity and technical competence that consistently shines through in her work. Her designs are not only visually captivating but are also user-centric, embodying a comprehensive understanding of user experience principles. She has an innate talent for crafting vibrant and engaging designs that truly encapsulate the spirit of our brand and appeal to our users.She is remarkable.”
Polina Singh
User Experience Designer
“Olumide was a joy to work with, she’s very efficient and knowledgeable. She is skilled at Figma and creating wireframes and high fidelity mock-ups. I recommend her for UX positions.”
Uchechukwu Obinna
Founder, YOU4ME
“I must commend your work rate, You deliver before time and your work is topnotch
Every great product begins with a story -
One told with empathy and built for growth
Mide Oyekale is a product designer who turns brand stories into meaningful digital products. With empathy as my compass and storytelling as my craft, I help businesses build trust, loyalty, and measurable impact.
Read My Story
Download Resume
These aren’t just screens. They’re decisions.
Every project here started with a real problem , unclear flows, stalled growth, or users dropping off quietly.I worked closely with teams to turn complexity into clarity, and ideas into products people actually use.
Each case study walks through the thinking, trade-offs, and impact behind the final experience.
Explain AI
2025
ExplainAI is a product designed to solve a growing trust problem in AI: models make decisions, but humans don’t understand why.
Role
Product Designer
Problem
As AI adoption increases across sensitive domains, finance, healthcare, HR, teams need more than accuracy scores. They need clarity, confidence, and accountability.
Outcomes
I led the product design and strategy for ExplainMyAI, My work enabled faster model validation, reduced compliance effort by ~50%, and positioned ExplainMyAI as a trust-building, human-centered AI platform.
What changes as a result of Decision
Prioritizing intuitive design reduced friction, sped up validation, and increased trust in the Explain AI system.
Read Casestudy
Pulse
2025
Pulse is designed for creators and small businesses who struggle to track and interpret their performance data across platforms in a single, intuitive dashboard.
Role
Product Designer
Problem
Creators and small businesses struggle to track and interpret their performance data across platforms in a single, intuitive dashboard. Pulse solves that problem
Outcomes
My design simplify complex analytics into a clean, responsive interface, reducing time-to-insight by 40% and increasing user engagement by 25%
What changes as a result of Decision
As a result of the easy-to-navigate design, users can make data-driven decisions faster, boosting growth and content optimisation efficiency across their channels.
Read Casestudy
YOU4ME
2025
You4me is a dating app. It’s designed to match people who take dating seriously together. Users skip chats and send request to go on a date instead.
Role
Product Designer
Problem
Singles struggling to find meaningful connections face multiple pain points in modern dating apps: overwhelming choice paralysis from endless swiping, difficulty breaking the ice with authentic conversations, and filters that don't accurately match them with compatible nearby dates. Many users experience frustration when they can't find anyone who meets their preferences in their area, leading to app abandonment and dating fatigue.
Outcomes
You4Me addresses dating app fatigue through transparent filtering that shows real-time match availability and a compliment feature that makes authentic first interactions effortless.
What changes as a result of Decision
You4Me shifts dating from a frustrating guessing game to a transparent experience where users receive immediate feedback on match availability and clear guidance on next steps, eliminating wasted time and confusion. The compliment feature transforms awkward first interactions into confident, authentic conversations, creating a dating app that respects users' time and facilitates genuine connections through honesty and guided engagement.
Read Casestudy
Strata
2025
Strata is a modern team collaboration tool designed to help distributed teams streamline communication, organize projects, and maintain clarity without feeling overwhelmed.
Role
Product Designer
Problem
Teams struggle with fragmented tools for tasks, documents, and updates, leading to poor visibility, slower execution, and misaligned collaboration.
Outcomes
Designed a unified team collaboration dashboard that streamlined task tracking, document access, and activity visibility, improving team coordination and decision-making speed.
What changes as a result of Decision
By prioritizing clarity, hierarchy, and real-time context in the UI, teams can instantly understand what’s happening, what needs attention, and who’s responsible, reducing friction and cognitive load.
Read Casestudy
Words on the street
Building products is hard. Working with the right designer shouldn’t be.Here’s what founders and teams say about collaborating with me, the clarity, ownership, and results they experienced along the way.
Daniel Errdman
CEO, WMO
“For several years, Olumide Oyekale manages the website of the World Mediation Organization. Over all this time, I had the possibility to get to know her outstanding professional standards, her analytical skills, and her ability to adopt to new challenges.We are living in a constantly changing media epoch and Olumide Oyekale is perfectly equipped to master her client's needs. Her mindset is a hub of knowledge and expertise, and merges topics such as Website Development, UX Design, Strategic Risk and Security Evaluation....”
Ehiagwina Omoarebu
Founder/CEO Crunch Network
“It is with great enthusiasm that I recommend Olumide Oyekale for any position that requires outstanding UI/UX design skills. Throughout their tenure at Crunch Network, they have consistently exhibited not only remarkable technical acumen and a refined aesthetic sense but also a resilience that has proven invaluable to our team. She has a unique blend of creativity and technical competence that consistently shines through in her work. Her designs are not only visually captivating but are also user-centric, embodying a comprehensive understanding of user experience principles. She has an innate talent for crafting vibrant and engaging designs that truly encapsulate the spirit of our brand and appeal to our users.She is remarkable.”
Polina Singh
User Experience Designer
“Olumide was a joy to work with, she’s very efficient and knowledgeable. She is skilled at Figma and creating wireframes and high fidelity mock-ups. I recommend her for UX positions.”
Uchechukwu Obinna
Founder, YOU4ME
“I must commend your work rate, You deliver before time and your work is topnotch
Every great product begins with a story -
One told with empathy and built for growth
Mide Oyekale is a product designer who turns brand stories into meaningful digital products. With empathy as my compass and storytelling as my craft, I help businesses build trust, loyalty, and measurable impact.
Read My Story
Download Resume
These aren’t just screens. They’re decisions.
Every project here started with a real problem , unclear flows, stalled growth, or users dropping off quietly.I worked closely with teams to turn complexity into clarity, and ideas into products people actually use.
Each case study walks through the thinking, trade-offs, and impact behind the final experience.
Explain AI
2025
ExplainAI is a product designed to solve a growing trust problem in AI: models make decisions, but humans don’t understand why.
Role
Product Designer
Problem
As AI adoption increases across sensitive domains, finance, healthcare, HR, teams need more than accuracy scores. They need clarity, confidence, and accountability.
Outcomes
I led the product design and strategy for ExplainMyAI, My work enabled faster model validation, reduced compliance effort by ~50%, and positioned ExplainMyAI as a trust-building, human-centered AI platform.
What changes as a result of Decision
Prioritizing intuitive design reduced friction, sped up validation, and increased trust in the Explain AI system.
Read Casestudy
Pulse
2025
Pulse is designed for creators and small businesses who struggle to track and interpret their performance data across platforms in a single, intuitive dashboard.
Role
Product Designer
Problem
Creators and small businesses struggle to track and interpret their performance data across platforms in a single, intuitive dashboard. Pulse solves that problem
Outcomes
My design simplify complex analytics into a clean, responsive interface, reducing time-to-insight by 40% and increasing user engagement by 25%
What changes as a result of Decision
As a result of the easy-to-navigate design, users can make data-driven decisions faster, boosting growth and content optimisation efficiency across their channels.
Read Casestudy
YOU4ME
2025
You4me is a dating app. It’s designed to match people who take dating seriously together. Users skip chats and send request to go on a date instead.
Role
Product Designer
Problem
Singles struggling to find meaningful connections face multiple pain points in modern dating apps: overwhelming choice paralysis from endless swiping, difficulty breaking the ice with authentic conversations, and filters that don't accurately match them with compatible nearby dates. Many users experience frustration when they can't find anyone who meets their preferences in their area, leading to app abandonment and dating fatigue.
Outcomes
You4Me addresses dating app fatigue through transparent filtering that shows real-time match availability and a compliment feature that makes authentic first interactions effortless.
What changes as a result of Decision
You4Me shifts dating from a frustrating guessing game to a transparent experience where users receive immediate feedback on match availability and clear guidance on next steps, eliminating wasted time and confusion. The compliment feature transforms awkward first interactions into confident, authentic conversations, creating a dating app that respects users' time and facilitates genuine connections through honesty and guided engagement.
Read Casestudy
Strata
2025
Strata is a modern team collaboration tool designed to help distributed teams streamline communication, organize projects, and maintain clarity without feeling overwhelmed.
Role
Product Designer
Problem
Teams struggle with fragmented tools for tasks, documents, and updates, leading to poor visibility, slower execution, and misaligned collaboration.
Outcomes
Designed a unified team collaboration dashboard that streamlined task tracking, document access, and activity visibility, improving team coordination and decision-making speed.
What changes as a result of Decision
By prioritizing clarity, hierarchy, and real-time context in the UI, teams can instantly understand what’s happening, what needs attention, and who’s responsible, reducing friction and cognitive load.
Read Casestudy
Words on the street
Building products is hard. Working with the right designer shouldn’t be.Here’s what founders and teams say about collaborating with me, the clarity, ownership, and results they experienced along the way.
Daniel Errdman
CEO, WMO
“For several years, Olumide Oyekale manages the website of the World Mediation Organization. Over all this time, I had the possibility to get to know her outstanding professional standards, her analytical skills, and her ability to adopt to new challenges.We are living in a constantly changing media epoch and Olumide Oyekale is perfectly equipped to master her client's needs. Her mindset is a hub of knowledge and expertise, and merges topics such as Website Development, UX Design, Strategic Risk and Security Evaluation....”
Ehiagwina Omoarebu
Founder/CEO Crunch Network
“It is with great enthusiasm that I recommend Olumide Oyekale for any position that requires outstanding UI/UX design skills. Throughout their tenure at Crunch Network, they have consistently exhibited not only remarkable technical acumen and a refined aesthetic sense but also a resilience that has proven invaluable to our team. She has a unique blend of creativity and technical competence that consistently shines through in her work. Her designs are not only visually captivating but are also user-centric, embodying a comprehensive understanding of user experience principles. She has an innate talent for crafting vibrant and engaging designs that truly encapsulate the spirit of our brand and appeal to our users.She is remarkable.”
Polina Singh
User Experience Designer
“Olumide was a joy to work with, she’s very efficient and knowledgeable. She is skilled at Figma and creating wireframes and high fidelity mock-ups. I recommend her for UX positions.”
Uchechukwu Obinna
Founder, YOU4ME
“I must commend your work rate, You deliver before time and your work is topnotch
